Bowtied Amazon's Weekly Round Up 08/19/2021
Your go to source for e-commerce news
Welcome Bowtied Amazon’s weekly round up. Each week, I plan on sharing the top articles, blogs and research that I’ve come across. If you are looking to stay up to date on the latest trends around e-commerce, this is the place for you.
Amazon
Amazon’s Move into Podcasts was a Big Advertising Play All Along Amazon enters another advertising segment with high NPS scores and even higher CPMs. eMarkter also had some Amazon podcast that’s worth a read.
Amazon Lures Advertisers From Facebook After Apple Privacy Shift As Amazon Advertising looks for new avenues for growth they quickly pounce of Facebook’s iOS 14 issues and take advantage of their walled data garden.
What’s a Good ROAS? Wonder if you ROAS is acceptable? Maybe you are killing it, maybe not — this article will help you determine the right level for you.
How To Leverage Search And Programmatic Advertising On Amazon It’s hard to break through on Amazon with PPC alone. Learn how you can add display advertising into the mix to drive improved performance.
How To Maximize 2021 Holiday Success on Amazon Freedvisor offers their tips on how to maximize your Holiday sales.
DTC & Digital Marketing
What is Facebook’s Conversion API New to Facebook and want to track conversion? Here is a quick read on Facebook’s conversion API.
Conversion Rate Optimization: What it is and How You Can Multiply Your Ecommerce Results want to make your advertising work harder? Boost your conversion and find out more here.
Podcast Advertising for DTC Marketers: Why it Works, and How To Get Started Wonder if podcast ads work? According to Nielsen, 78% of people don’t mind listening to a podcast ad and 62% would consider a purchase.
14 Smart Approaches for Optimizing Facebook Ads for Conversion A lot of blocking and tackling in this article, but worth the read.
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