Bowtied Amazon's Weekly Round Up
The best and most interesting things I've read this week.
Welcome!
Welcome to the first installment of Bowtied Amazon’s weekly round up. Each week, I plan on sharing the top articles, blogs and research that I’ve come across. If you are looking to stay up to date on the latest trends around e-commerce, this is the place for you.
Amazon
New A-to-z Guarantee better protects Amazon customers and sellers Amazon will now pay up to $1,000 for customer claims and is providing an insurance accelerator to help sellers better cover their business, removing another hurdle for sellers.
Amazon sellers are begging people to delete negative reviews and offering to double refunds if they do, a report says Have you purchased and item with 4-5 stars and it ends being trash? Wonder how the item has such a good rating? Here’s how it’s done.
Amazon Will Pay Brands To Drive Traffic to Amazon If you are reading this, it’s a fair guess that you are *probably* are into affiliate marketing. With this new offer, Amazon is turning sellers into their affiliates.
Unpacking the Permanent Effects of the Pandemic on E-Commerce The pandemic changed how the world operates, here are some of the biggest changes for Amazon Sellers.
Why Winning the Buy Box Matters for Sellers on Amazon Wonder why you aren’t winning with your reselling strategy? Might be a buy box issue — find out more with Feedvisor’s new report.
DTC and Digital Marketing
What advertisers need to know abut affiliate marketing Do you love the idea of Affiliate marketing, but don’t know the right categories to target? eMarketer has the details on the top categories.
Instagram is adding more e-commerce support with ads in the Shop tab Instagram has always been great for brand-building and discovery, now it’s (starting to become) great for commerce.
Targeted advertising is missing its target, research claims Wonder how accurate the targeting really is with digital ads? Shoe maker Merino found that 90% of their ads were targeted to the wrong gender.
What is the Google Deal Results Page? [And Why It’s Valuable for Brands in Q4] Newly launched Google product tol help merchants promote their deals, right in time for the Holiday push.
Consumers Say Social Is Preferred Customer Service Channel Think that social media is only a marketing channel? Think again - customers now turn to social media for their customer support needs.
Facebook is rebuilding its ads to know a lot less about you Big changes our coming to the ad world and Facebook is trying to get ahead of the curve.
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