4 Comments

Another amazing post Amazonian!

Question

1) Getting initial reviews: Read your post on getting reviews but struggling to employ them. Friends not willing to help out, and family can't review cause they live at the same place so amazon algo will pick up. Vine reviews seem risky as I am not sure what kind of reviews I will get and some products are not suited for Vine. Any ideas to generate initial reviews?

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Timely post - just launched my first 3 ASINS - been using Jungle Scout to get started but have been questioning its performance/accuracy and find it to be quite basic.

Helium10 does look much more robust and accurate when it comes to KW Research so may make the switch as that's where I've been struggling. Only ranking regularly on 1/3 ASIN's (top sellers of this variation cap out at ~15 units per day). But even there I'm only ranking for ~2.5k/mth search volume (Top 50). The other variations (hundreds of units per day) rarely ranking for these but the odd day shows me ranking for a few hundred search terms per month (Top 50).

I've noticed even small coupons ($1-2) seem to bump up a few extra sales which is nice so will keep that in the mix. Nice to know that it isn't weighted differently/lower.

Main Questions Pertain to the following: Listing Optimization and Review Velocity

1. For optimizing product title and bullets, how often would you test different variations? launched under the impression that should let any changes sit for a week or two to get an idea for ranking - but hearing conflicting info that changes in ranking (for titles specifically) should factor in within hours - so you should make changes suddenly if you want to rank better. Do you have a system/approach to optimizing your titles/bullets?

2. I've been struggling on generating any sort of reviews. I've tried both the internal request a review option through Seller Central and the "review automation" through Jungle Scout to no avail. 80%+ of those requests I get a simple email back saying "customer opted out of review requests". Outside of Vine Early Reviewer Program for Brand Registry (in the process of trademarking) what would you recommend for non-Brand Registry users to help increase Review Velocity on launch? I haven't sold too many units, but I'm veering close to only a 1% review rate at the moment.

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