We are changing up the format of this week’s round up and are asking you for any and all of your Amazon questions. From now (Friday @ noon est) through Sunday I’ll answer any and all of your Amazon related questions. FBA, Advertising, etc — I’ll do my best to provide you a great answer.
hi, could you recommend any tips about boosting keywords ranking? i try to rank the low search volume keywords by ads, but it just stuck. my goal is to get amazon choice. thank you
Amazon choice is a little harder as it’s a combination of ranking, price and reviews so more goes into that decision.
The black hat version is to use Facebook chat bots to tell customers how to search - find - buy your item for a given keyword and refund them through a virtual gift card. I do not recommend this method, risk is not worth the reward.
I would use Facebook Ads to drive traffic for a specific keyword (either super url or SFB) and offer a deep ambassador coupon coupon to start driving orders.
You also need to start generating reviews….just use jungles helium10 review automation.
On the super url - generally use it until I get into page 1. Once on the first page go search, find, buy.
On the discount, I run it until the listing achieves row 1 of organic placements. I will then reduce the discount at the same time. Our typical cadence is 50% -> 25% -> 10% every few weeks. One caveat is that if we see ranking start to slip we will dial up the discount.
Have you ever had a listing randomly deleted by Amazon? We’ve run into that a few times over the past year. Amazon’s only solution is to create a new SKU. It’s always a painful process. Curious if you’ve had this happen and found a good way to get it resolved?
I have not had this specific issue happen more than once. My experience was it was retail arbitrage situation and my sku was removed due to a reported IP violation.
If this happened with your own listings, you can quickly restore a listing by going to inventory - add inventory - search for the old ask and just add a sku, inventory and price.
In my experience you are better off rolling variants into a parent asin for a few reasons.
- Parent ASINs are able to roll up reviews and orders into 1 listing, effectively making it a 'stronger' listing. This is a major driver from discoverability -- especially from an organic ranking POV. You are better off with 1 listing that ranks well vs. a handful of listings on page 2
-From a C/X perspective, giving the customer the ability to choose while on the detail page will drive conversion. In my experience with this process (CPG), we saw >250 bp improvement in conversion after we rolled up variants.
hi, could you recommend any tips about boosting keywords ranking? i try to rank the low search volume keywords by ads, but it just stuck. my goal is to get amazon choice. thank you
Amazon choice is a little harder as it’s a combination of ranking, price and reviews so more goes into that decision.
The black hat version is to use Facebook chat bots to tell customers how to search - find - buy your item for a given keyword and refund them through a virtual gift card. I do not recommend this method, risk is not worth the reward.
I would use Facebook Ads to drive traffic for a specific keyword (either super url or SFB) and offer a deep ambassador coupon coupon to start driving orders.
You also need to start generating reviews….just use jungles helium10 review automation.
got it. thank you. BTW, How do you consider the effectiveness of super URL and deep discount ?
On the super url - generally use it until I get into page 1. Once on the first page go search, find, buy.
On the discount, I run it until the listing achieves row 1 of organic placements. I will then reduce the discount at the same time. Our typical cadence is 50% -> 25% -> 10% every few weeks. One caveat is that if we see ranking start to slip we will dial up the discount.
Have you ever had a listing randomly deleted by Amazon? We’ve run into that a few times over the past year. Amazon’s only solution is to create a new SKU. It’s always a painful process. Curious if you’ve had this happen and found a good way to get it resolved?
I have not had this specific issue happen more than once. My experience was it was retail arbitrage situation and my sku was removed due to a reported IP violation.
If this happened with your own listings, you can quickly restore a listing by going to inventory - add inventory - search for the old ask and just add a sku, inventory and price.
Do you think variations bring more sales over different results in SERP?
In my experience you are better off rolling variants into a parent asin for a few reasons.
- Parent ASINs are able to roll up reviews and orders into 1 listing, effectively making it a 'stronger' listing. This is a major driver from discoverability -- especially from an organic ranking POV. You are better off with 1 listing that ranks well vs. a handful of listings on page 2
-From a C/X perspective, giving the customer the ability to choose while on the detail page will drive conversion. In my experience with this process (CPG), we saw >250 bp improvement in conversion after we rolled up variants.
Thanks for the question!
Thanks!