An additional benefit I noticed for adding Shopify in the mix is offloading inventory for products that didn't gain traction on Amazon (due to highly competitive/hard to rank/low margins). You can typically sell for a higher price than on Amazon and you also get their email info for retention, ups-sells, future sku launches, etc.
An additional benefit I noticed for adding Shopify in the mix is offloading inventory for products that didn't gain traction on Amazon (due to highly competitive/hard to rank/low margins). You can typically sell for a higher price than on Amazon and you also get their email info for retention, ups-sells, future sku launches, etc.