An additional benefit I noticed for adding Shopify in the mix is offloading inventory for products that didn't gain traction on Amazon (due to highly competitive/hard to rank/low margins). You can typically sell for a higher price than on Amazon and you also get their email info for retention, ups-sells, future sku launches, etc.
That's a huge benefit of the Shopify world. If an item doesn't have a ranking, review, etc. it's a challenge to generate demand but in Shopify it's a much different world!
An additional benefit I noticed for adding Shopify in the mix is offloading inventory for products that didn't gain traction on Amazon (due to highly competitive/hard to rank/low margins). You can typically sell for a higher price than on Amazon and you also get their email info for retention, ups-sells, future sku launches, etc.
That's a huge benefit of the Shopify world. If an item doesn't have a ranking, review, etc. it's a challenge to generate demand but in Shopify it's a much different world!